Rockin’ Baja Lobster- Case Study


Rockin’ Baja Lobster was inspired by the old fishing village of Puerto Nuevo and the fresh, local Pacific Lobsters that they served there. Their Baja style Lobsters became the core of their menu, and has since been joined by many new lobster specialities created by the owner and their chef.

Demographic Breakdown

case-study-image50% Male

50% Female

33% of Male Visitors are 25-34

33% of Female Visitors are 18-24

Connection Statistics

325 total users

37% facebook

4% twitter

34% google

22% form

User Breakdown

35% of Users in December

75% of Users January

Facebook Like Growth


Likes Growth: 25% increase in TOTAL likes since December 5, 2014

Starting Facebook Likes: 348

Average Monthly Facebook Likes: 16.8

Current Facebook Likes: 489

New Likes December: 51

New Likes January: 102  607% Growth Rate Increase

Facebook Review Updates

case-study-image-36 New Facebook Reviews all 4 or 5 star since installation

Findings & Conclusions

Rockin Baja experienced early growth in their Facebook likes, as well as their Facebook review rate that is directly related to their use of Social Spot WiFi. They not only experienced a 25% overall growth in just two months in their TOTAL Facebook likes, they were able to increase their monthly Facebook like rate by 607%!

With some creative marketing and promotions in place to encourage customers to login, just imagine what Social Spot WiFi could do for your business! Contact us today for more information!

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