Abe’s Place is renowned for fresh, homemade ingredients, friendly service, over-sized entrees, daily specials, excellent beverage choices, nightly karaoke, and an atmosphere where everyone feels at home.
Social Spot WiFi was installed in Abe’s Place Tap and Grill on July 2nd, 2014. Marketing materials were installed by the customer on July 31.
33% of Male Visitors are 35-44
30% of Female Visitors are 18-24
45% Facebook Users- Name, Email, Age, Gender Collected
40% Google Users- Name, Email, Gender Collected
15% Form- Name, Email, Age, Gender Collected
July Users- 14% of total users
August Users- 40% of total users
Facebook “Like”s 7/01/2014- 3440
Facebook “Like”s 9/30/2014- 4276
Historic “Like” Monthly Growth- 50/month
Current “Like” Monthly Growth- 209/month
350% Growth in “Like” Generation
81 New Facebook Reviews in Last 3 months
Events Promoted- 4
Event Emails Sent- 476
150% Increase in Daily Logins for Promoted Events
Abe’s Place has actively maintained their Facebook page, both prior to and during this 3 month analysis period.
Abe’s Place has been able to collect the contact information of many of his customers. He can now segment and market specific promotions to them, based on their user demographics. This has allowed him to increase event attendance.
Overall, Abe’s Place has seen a large increase in not only their social media engagement, but also a steady increase in the number of users over time. Both his new and repeat visitor count is growing, so not only is Abe’s Place getting new customers, but they are returning. They are growing their customer database, which means with each new event or promotion they will be able to directly market to a larger number of proven buyers.